![Fisher-Price Announces Global Collaboration with Shakira and the Barefoot Foundation for Its New “Best Possible Start” Campaign]()
EAST AURORA, N.Y.--(BUSINESS WIRE)--In a global partnership centered on early childhood development, Fisher-Price, Inc., one of the world’s leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., has partnered with world famous mom, philanthropist and global pop singer, Shakira and the Barefoot Foundation to create a web series for moms and co-develop a new line of Babygear and toys. The program targets millennials who make up 80 percent of today’s first-time moms. High
Reported by Business Wire 18 hours ago.