New billboards for Aurora Health Care under-emphasize the organization’s name and logo — which typically would be the point of an outdoor advertising campaign — and the tiny-type problem will be rectified. The billboards are part of the first branding campaign for Milwaukee-based Aurora created by the health care system’s new advertising agency Olson of Minneapolis. The advertising promotes Aurora’s hospitals, clinics and physicians as helping Wisconsinites live healthier lives. The Aurora…
Reported by bizjournals 11 hours ago.
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